Unlocking Growth for Immersive and Competitive Socialising Venues with Dine & Play

At Bupp Loyalty Solutions, we’ve always believed in the power of experiences to build loyalty — not just through rewards, but by connecting people with moments they remember. That belief sits at the heart of Dine & Play, our evolved platform designed to support the growing sector of immersive and activity-led hospitality.

One of the standout examples of this trend is Alcotraz — an unforgettable cocktail experience that turns guests into inmates, complete with orange jumpsuits and cocktail contraband. It’s part immersive theatre, part high-end mixology, and has captured the imaginations of guests in London, Brighton, Bristol, Cardiff, Liverpool and Manchester. It’s also one of the best experiences our team has had the pleasure of attending.

But Alcotraz is just the beginning.

The Data: Demand Is There — But So Are the Barriers

Insights from our own platform, alongside market research from hospitality specialists KAM (Consumer Trends for Activity-Led Venues), reveal a huge appetite for immersive experiences and competitive socialising concepts — think axe throwing, mini golf, escape rooms, virtual darts, and cocktail theatres.

• 2 in 3 guests who’ve attended an activity-led venue would happily return.

• However, awareness, location visibility, and perceived premium pricing remain barriers to repeat visits.

This data-driven insight was a key catalyst behind our transformation from Dine to Dine & Play.

Why Dine & Play?

We didn’t just rebrand — we reimagined how we could better serve both customers and the venues they love. With Dine & Play, we’re connecting experience-hungry users with activity-led venues in a smarter, more targeted way.

• We already have a loyal and engaged member base, actively seeking new social experiences.

• Our platform uses geo-targeted promotions, personalised content, and push notifications to drive real engagement.

• We work with venues to break down the barriers to discovery and booking — helping turn one-time visitors into loyal regulars.

The Opportunity Ahead

With UK consumers continuing to favour spending on experiences over material goods, there’s significant headroom for growth across immersive and competitive socialising venues. But realising that growth means bridging the gap between interest and action.

That’s where Bupp — through Dine & Play — comes in.

By leveraging loyalty-driven insights, rich user data, and targeted promotional tools, we help venues unlock awareness, drive bookings, and build repeat behaviour. It’s not just about filling seats — it’s about creating a sustainable, experience-led ecosystem that benefits customers and businesses alike.

If you’re running a competitive socialising or immersive venue and want to grow your audience, Dine & Play is ready to help.