Employee Benefits That Actually Get Used: Life App Q1 Update

Our mission for our Life app is clear and simple: to provide employee benefits that people genuinely value and use — helping both employees and businesses save money on the things that matter most.

Too often, employee benefits are launched with great excitement but quickly forgotten. We set out to change that. With the Life app, we’ve created an employee benefits platform that not only supports the financial wellbeing of employees but also delivers real, everyday value for businesses of all sizes — especially SMEs.

A Look at the Numbers: Our First Partner Review

Earlier this month, we sat down with one of our early launch partners — an SME who joined us at the start of the year — to review their team’s engagement with the Life app during Q1. Here’s what the data told us:

• 97% of their employees have been active on the Life app since January.

• 1 in 5 employees are actively engaging with the platform every single week.

These figures are hugely encouraging and show that when employee benefits are relevant, accessible, and easy to use, people really do take advantage of them.

Always Improving

While we’re pleased with these early results, we know there’s always more we can do. We’re already working on new features and engagement plans to ensure even more employees get maximum value from the Life app.

Importantly, all of this has been achieved for less than the cost of a fancy coffee per employee per year — making the Life app one of the most cost-effective employee benefits solutions available to SMEs today.

Why It Matters

In today’s competitive hiring and retention landscape, offering employee benefits that actually make a difference can be a huge advantage. Financial wellbeing support is no longer a "nice to have" — it's an expectation. Life helps you deliver on that expectation in a simple, affordable, and impactful way.

If you're an SME looking for a better way to support your team’s financial wellbeing — and give them real savings on the things they already buy — we'd love to show you how Life can help.

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